I'm highlighting a memorable, thought-provoking passage from each book. Scroll down to check if your favourite book is included.

December 2021

I thought of writing my thoughts about the behavioural science and design in the format of question answer style. Hope you like the answers. Enjoy…

February 2021

The intriguing and worrisome characteristic of an emerging infectious disease is that the precise cause is at first unknown. This uncertainty in itself…

December 2020

Sharing few pages from my personal diary.

October 2020

While I understand the impulse to scope the whole behavioural science degree and justify its subjects like 'Career Planning & Development', my view is…

September 2020

In discussions of whether UX can be learned, a controversial issue is whether we should attend design schools or not. While some argue that it can be…

July 2020

Analysing Sully movie from behavioral science lens.
Narrating a real life incident from the childhood which focuses on bouncing back during the crisis.
Becoming fearless isn't the point. That's impossible. It's learning how to control your fear, and how to be free from it. ― Veronica Roth, Divergent The…